About me
I am a Paid Media Strategist specializing in data-driven digital marketing campaigns with a proven track record of improving ROAS and CPA efficiency. With over 5 years of experience managing multi-million dollar advertising budgets across major platforms (Google Ads, Meta, TikTok, Twitter, Pinterest), I combine technical expertise with strategic insight to deliver measurable results.
Key achievements include:
- Managed $6M+ annual spend across paid social campaigns, developing targeting methodologies that identify high-value users
- Increased client ROAS by 56% through optimization of down-funnel conversion rates
- Improved CPA efficiency by 42% using advanced location targeting and statistical modeling
- Expert in multivariate ad testing and data-based persona development
My background in Management Information Systems and Marketing allows me to bridge the gap between technical implementation and business strategy. I specialize in:
- Paid search and social media campaign management
- Advanced analytics and conversion tracking
- Statistical modeling for campaign optimization
- Strategic audience targeting and persona development
- Cross-platform advertising strategy (DSPs, Search, Social)
Looking to partner with businesses seeking data-driven growth through paid media. Available for campaign strategy, implementation, and optimization projects with a focus on measurable ROI.